Professional Sports · Enterprise Data
National Football League
Unified data across 32 operating units for a league-wide analytics platform.
The challenge
Data governance, ingestion standards, and reporting varied dramatically across 32 clubs and the league office, blocking league-wide analytics, sponsorship intelligence, and fan-experience programs.
Our approach
- Established the enterprise program office and governance layer across league and clubs
- Standardized ingestion, quality, and lineage controls across 32 operating units
- Sequenced adoption with a change program tailored to each club's operating maturity
Outcomes
- Single analytics substrate live across all 32 clubs and league office
- Reporting cycle time reduced measurably at league leadership level
- Foundation for downstream AI, sponsorship, and fan-experience initiatives
Disciplines
Enterprise PMOData & Analytics Program LeadershipChange Management
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